DeFi exchange
Looter
A DeFi exchange with the soul of a treasure hunt
Looter is a deflationary DEX where trading is a strategy game: users build yield strategies, mine liquidity and compete for loot. The team needed a brand loud enough for the Degen crowd and an interface clear enough to make its tokenomics click. We designed the identity, the 3D world, the dApp, the investor pitch deck and the social kit.
- What we delivered
- Branding
- dApp design
- 3D design
- Pitch deck
The brief
The challenge
- 01
Make complex tokenomics clear and engaging.
- 02
Design a visual identity that's both sophisticated and appealing to the Degen community.
- 03
Integrate gamification into the experience without it feeling bolted on.
How we got there
Our approach
- 1
Define
DeFi has a retention problem: products are powerful but confusing, and most users leave before they get it. Research and user interviews pointed to three things Looter had to nail: tokenomics people can understand, an identity people want to belong to, and game mechanics that feel natural.
- 2
Design
We built the brand on neon and cyberpunk aesthetics: sophisticated enough to be taken seriously, playful enough for the Degen crowd. In the product, every complex mechanic got a visual cue and an intuitive UI element, so users understand what they're doing while enjoying the game around it.
- 3
Refine
Several rounds of user testing and iterative design sessions tuned every detail, from the color system to the micro-interactions.
The work
Design highlights
A guided swap that never traps you
Swapping is broken into clear steps, paired with real-time notifications. Users aren't stuck watching a spinner: they can keep exploring the app while the transaction runs.
Motion that sells the brand
The animated logo, the living LOOT / ETH card and the fluid "Open App" button make the product instantly recognizable, and stop the scroll on social media, where a DeFi project wins or loses its community.
A 3D world to belong to
A glowing cube etched with circuits for the decentralized tech underneath, a key for the cryptography that secures access, and a hooded figure in AR goggles for the Looter user. Together they turn a DEX into a world people want to be part of.
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