Web3 conference
ETHZürich
Brand identity, illustrations and posters for Zürich's Ethereum conference
EthereumZüri.ch is a community-driven Ethereum conference at the University of Zürich. We designed the whole identity: logo, colors, type, patterns, a series of illustrations and the event posters. Bold enough for a billboard, warm enough to make people want to show up.
- What we delivered
- Branding
- Illustration
- Posters
- Event design
- Year
- 2026
The brief
The challenge
- 01
Root the brand in both Ethereum and Zürich.
- 02
Stand out from the polished, corporate look of Swiss finance.
- 03
Give the team a system they can apply on their own.
The work
Selected work
A mark made of the city
The logomark folds four ideas into one shape: Zürich's diagonal flag, the Ethereum diamond, the letter Z and a speech bubble for the talks.
Colors and type with a voice
Convergence Blue, Builder Red, Alpine Light, Limmat Pink and Midnight Chain, each named after the city or the community. A wide display face for impact, a clean grotesk for reading.
Illustrations that bring people in
A series of textured, flat illustrations in the brand colors. People first, technology as a spark.
Welcome and agenda posters
28 A0 posters for the venue from one template: seven visuals, four colorways, each with the agenda QR code and partner logos.
Key visual, out in the city
The key visual uses the full name as a graphic: huge, stacked and impossible to miss, from a billboard down to a tote bag.
Start a similar project
Tell us where you are and where you want to go. A 30-minute call is enough to scope it.
Book a 30-min call